GOOD FOOD RETAIL
A national movement to make healthy, affordable and culturally appropriate food more accessible in convenience stores
GET INVOLVED
MAKING HEALTHIER OPTIONS AFFORDABLE AND ACCESSIBLE
GOOD FOOD RETAIL is a national movement making healthier, affordable, and culturally appropriate food more accessible in independent convenience stores across the UK.
Founded in 2019 by local and retail experts Rice Marketing, it works across the food system—connecting local convenience stores, wholesalers & suppliers, councils, and policymakers—to build a powerful network for lasting change.
​​​
​BREAKING THE CYCLE OF HEALTH INEQUALITY
​​Access to healthy food in the UK is incredibly unequal. Whether you can get healthier food at an affordable price depends on where you live.
For many people living on low incomes, the only available option is to shop in a local convenience store or local cultural foods store. However, often these stores stock fewer healthier options and charge higher prices. In areas with lower incomes, there are many unhealthy food options. This is because of a broken food system that pushes unhealthier food more than healthier options.
Our mission is simple: to break this cycle by making healthier food options more available in independent convenience stores, especially those serving low-income areas, who rely on them.
​​​​
FOLLOWING THE EVIDENCE
​The evidence is clear: if healthier products are available, they sell.
GOOD FOOD RETAIL brings together key players from across the food system to make healthier choices, especially in low-income areas.​​​
-
Councils: Building GOOD FOOD RETAIL networks in underserved areas, supporting local shops with resources, advice, and free stock.
-
Wholesalers & Suppliers: Driving sales of healthier items through product placement and promotion. Ensuring healthier products are accessible, affordable and offer attractive margins to retailers.
-
Retailers: Improving healthier food options on their shelves and promoting it within their communities.
-
Policy Makers & Academics: Supporting Councils to support the uptake of GOOD FOOD RETAIL. Sharing evidence that supports the availability of healthier options in convenience stores.
Together, we’re transforming the food environment—one shelf at a time.​
GET INVOLVED
"To be remembered to be doing the right thing as a business owner in your local community...this speaks a thousand words.” — Atul Sodha, Ambassador Retailer
PROVIDING A PRACTICAL TOOLKIT
KNOWING THE HEALTHIER OPTIONS TO LIST
​
At the heart of the network is the Healthier 100 Lines Framework—a practical tool providing healthier product lines that meet the Nutrient Profiling Model (NPM) and are suitable for convenience stores. It supports retailers, wholesalers and suppliers to stock and promote healthier products—and it works within the system as it exists now.​
It’s practical, scalable and designed for real-world change.
HELPING CONSUMERS MAKE HEALTHIER CHOICES
​​​Our signature green shelf wobblers make healthier options easy to spot for families, children and the wider community—even if English isn't their first language.
Everyone has a role to play!
GOOD FOOD RETAIL also partners with trade bodies, media and policy advocates.
Interested in partnering? Let's Talk
READ THE PRESS COVERAGE
